Communication · 12 min read

15 WhatsApp templates for Airbnb hosts (2026 guide)

The right message at the right time turns one-star anxiety into five-star reviews. These 15 templates — used by 500+ Miami hosts across pre-arrival, check-in, mid-stay, and checkout — handle the moments that matter. Copy, personalize, send. Bilingual EN + ES.

1. Why WhatsApp beats every other channel

Airbnb has a perfectly functional messaging system. So does email. Why bother with WhatsApp?

Because the numbers tell a clear story:

98%
Open rate vs 22% email
3 min
Median response time
+0.3⭐
Avg review boost
-40%
Support questions

WhatsApp guests feel like a friend reaching out. Airbnb-only messages feel like a corporate ticket system. The difference compounds across the entire stay: faster responses, fewer frustrations, more 5-star reviews. And critically — for hosts using Refstay — WhatsApp is the highest-converting channel for activity recommendations (40-60% click-through vs 8-12% from welcome book mentions).

The catch: WhatsApp scales linearly with your effort. Writing every message from scratch is unsustainable. The fix is having pre-written templates you personalize and send in under 30 seconds. Below are the 15 that cover 95% of your guest stays.

📲 How to use these templates

Each template uses [VARIABLES] in brackets — replace with the actual guest's info before sending. Most templates have both English and Spanish versions (toggle the EN/ES buttons). All are tested with real guests in Miami / South Florida / Caribbean stays.

2. Pre-arrival templates (1-5)

These set the tone before the guest even lands. Send 2-4 days before check-in — late enough that they're committed, early enough that they can ask questions without panic.

3. Check-in day templates (6-9)

4. Mid-stay templates (10-12)

5. Post-checkout templates (13-15)

6. The activity recommendation message (the one that pays)

Of all 15 templates above, #2 (pre-arrival activity preview), #7 ("what to do tomorrow"), and #12 (activity nudge) are the highest-conversion messages. They're also the only ones that can directly pay you.

Hosts using Refstay typically see:

  • Template 2 (pre-arrival): 35-45% click-through, 8-15% booking conversion
  • Template 7 (check-in evening): 50-60% click-through, 15-25% booking conversion
  • Template 12 (mid-stay nudge): 60-70% click-through, 20-30% booking conversion

The pattern: the closer to the moment of decision (mid-stay, planning tomorrow), the higher the conversion. Frontloading information loses to timing it for the right context.

Get your link and start sending these

Free signup. 60 seconds to set up. The templates above use [REFSTAY LINK] as a placeholder — sign up to get yours.

Get my Refstay link →

7. Common mistakes

  1. Sending too early. 7+ days out feels like spam. 3 days is the sweet spot for first contact.
  2. Generic templates with no personalization. "Hi guest" reads as bot. Always use the actual name.
  3. Walls of text. Break into 2-3 messages if longer than 4 lines. WhatsApp UX punishes long messages.
  4. No emojis at all. One or two emojis per message signals friendly/human. Zero emojis reads as corporate.
  5. Pasting the same activity link 5 times in 5 messages. Once in templates 2, 7, and 12 is the max. More feels spammy.
  6. Not using WhatsApp Business. Switch to WhatsApp Business (free) for quick replies, auto-responses, and away messages.
  7. Not having a quick-reply library. WhatsApp Business lets you save quick replies tied to shortcuts like "/checkin" — saves hours per week.

8. Tools to send these faster

  • WhatsApp Business (free) — quick replies, labels, auto-responses
  • WhatsApp Web — type from your laptop instead of phone
  • Hospitable / Smartbnb ($30/mo) — auto-sends templates based on stay phase
  • Refstay dashboard — templates 2, 7, 10, 12 are pre-loaded with your link pre-filled in the "Your link" tab

💡 Pro hack from a Brickell host

"I built a WhatsApp shortcut on iPhone for each template — typing 'wa1' on my phone auto-expands to template 1 fully formatted. Saves me about 2 hours a week. Settings → General → Keyboard → Text Replacement."

9. Frequently asked questions

How many WhatsApp messages should I send per stay?

For 2-3 night stays: 3-4 messages (pre-arrival, check-in confirmation, checkout reminder). For 4-7 night stays: 5-7 messages (add mid-stay touchpoint). For 7+ nights: 7-9 messages. More than 10 starts feeling intrusive.

Should I message guests on Airbnb messages or WhatsApp?

Both. Use Airbnb's built-in messages for anything Airbnb's policy requires (initial inquiry response, booking confirmation, special requests). Use WhatsApp for everything personal/conversational. This gives you the protection of Airbnb's record AND the speed/engagement of WhatsApp.

Is it OK to message guests outside of Airbnb's platform?

Yes, after the booking is confirmed. Airbnb explicitly allows hosts to share phone numbers and WhatsApp post-booking. Before confirmation, you have to keep communication on-platform.

What if a guest doesn't respond to my WhatsApp?

Send the same message via Airbnb messages as backup. Some guests prefer Airbnb's app. Either way you've covered both channels and the message is delivered.

How do I get guests' phone numbers in the first place?

After booking confirmation, send a quick message via Airbnb: "Hi [Name], I prefer to send check-in details via WhatsApp for speed. Mind sharing your number?" 80% will reply with it. The other 20% you keep on Airbnb messages.

Ready to send your first templates?

Get your Refstay link and templates 2, 7, 10, and 12 are pre-loaded in your dashboard. Copy, personalize, send.

Get my Refstay link →